Rolling-Vineyards_s

Executive Summary

ONTARIO WINE SALE IN 2014/15

The following summary shares facts that will assist both the industry and government in future policy and program formulation.  All of the figures are based on LCBO Q3 2014/15 Scorecard and LCBO Period 13, 2014/15 Report.

FACT 1

In 2014/15 (fiscal year ending March 31, 2015) Ontario wine grew by 4.9% in terms of volume and 5.5% in dollar value.

International Canadian Blends (ICB) wines represent 75% of Ontario wine sales and VQA wine represents 25% of the Ontario market.

 FACT 2

This 4.9% increase in sales volume represented an increase of some 3,000 tonnes of Ontario grapes.  Last year the wine grape crop in total was some 52,000 tonnes.

FACT 3

In absolute terms, the 4.9% increase of sales volume represented an increase of 2.99 million litres sold of Ontario wine last year.

FACT 4

The market share of Ontario wine through all channels in the province is 42% compared to 58% for imported wine.  Through the LCBO and Vintages the portion of Ontario wine sales is 30% compared to 70% for imports.

FACT 5

In terms of major distribution channels, the LCBO (including Vintages) accounted for 58% of all VQA and ICB volume of sales in the province. On-site and off-site Winery Retail Stores (WRS) represented another 36% of VQA and ICB sales. Last year Ontario wine sales were up 6.7% in the LCBO (including Vintages) and increased 4.7% through the WRS.

2014/15 Fiscal Compared to 2013/14 Fiscal*
Wine Sales in Litres

WGA016_Fiscal_Comparison_2015