Mike Veseth, author and editor of The Wine Economist will be speaking on wine region reputations and his best-selling book Wine Wars.
David Phillips is a climatologist and author with Environment Canada’s weather service. His work activities relate to the study of the climate of Canada and to promote awareness and understanding of weather and climate in Canada.
Shari will be addressing sales and market trends for wine at the LCBO.
Jean-Pierre Lacroix will be discussing “The Blink Factor: Owning the At-Purchase Moment”. Consumers have a split second to make a buying decision in a crowded LCBO or in your winery store. These decisions can have a significant impact on your sales and margin, as well as the perception of your organization.
Pamela will be providing new consumer research and insights on wine purchasers in Ontario.