What We Do

Our role is to be the voice of the Ontario wine industry and provide important information, analysis and services to all of the many interested stakeholders who contribute to the success of our industry.

GOVERNMENTS: The industry voice that will support government partners in their policy and regulatory decision-making processes based on accurate and timely industry information and analysis.

GRAPE GROWERS, WINERIES: Build and leverage relationships with wineries and growers that create industry solutions to issues and opportunities including a competitive and robust region that focuses on “Quality and Price” in both viticulture and winemaking.

DISTRIBUTION CHANNELS: Maximize the offering and sales of all Ontario produced wines including VQA and ICB.

SUPPLIERS: Build strong partnerships with suppliers who value the continued growth of the Ontario grape and wine industry.

ONTARIO WINE DRINKERS: Delight Ontario wine drinkers with quality wines at affordable and competitive price points in all segments of the market.


The Niagara Peninsula accounts for more than
90% of Ontario’s grape growing volume.